A recent survey discovered that over the last few years, colleges have increased their presence on several social media platforms, including Twitter, YouTube, Google and Pinterest. But, colleges aren’t simply using social media to recruit potential students; they are also using these platforms to eliminate students during the college admissions process. During the past year, 35% of college admissions officers admitted that they found something online that negatively affected a student’s chance of admission–for students just starting the college planning process, this should be a wake-up call! The good news is that there are several things students can do to help minimize any negative impact social media may have on their college admissions opportunities.
Pictures sometimes speak louder than words, so students should take great care to clean up any questionable shots that may be included on their Facebook page or other social platforms. Photos that include drinking, drugs or other illegal activities will definitely cause more harm than good. Also, consider removing any pictures in revealing outfits or provocative poses. Instead, try to include photos of yourself winning awards, time spent volunteering or images engaging in school activities.
Although students may just be ‘playing around’ with their friends, quoting music lyrics, or simply sharing a funny video, these activities may be perceived by others as negative, depending on the nature of the content involved. Try to refrain from including profanity or sexually explicit content on any of your social media channels. Instead, consider linking to causes you are passionate about or including inspirational quotes and other positive messages on your Facebook wall and Twitter feed.
Be a “Follower”